Contemporary drinking is all about empowering you to make decisions that align with your values, preferences, and lifestyle. Whether it's opting for a non-alcoholic cocktail to prioritize wellness, exploring new flavours out of curiosity, or simply enjoying a social experience without compromise, this freedom acknowledges that each person’s journey is unique.

It also speaks to a new sense of liberation. We want you to enjoy drinking on your own terms - no explanations needed. Because you should be able to make choices that support who you are and how you want to feel in every moment.

Contemporary drinking goes beyond just offering non-alcoholic options - it's about creating a space where everyone feels welcome and seen. Whether you're abstaining, moderating or exploring, we believe in creating environments where a wide range of beverages (regardless of alcohol content) are served and celebrated.

We want to offer a seat at the table for all, redefining what it means to share moments of connection and celebration. After all, the true value of having a drink doesn’t come from the buzz, but the conversation and connection with the people you’re sharing it with.

Contemporary drinking creates more opportunities for you to savour the moment and enjoy the drink in your hand. Each cocktail becomes an invitation to embrace the sensory experience and connect with the here and now.

When you’re skipping out on the effects of alcohol, it gets easier to remain totally present for deeper conversations and more genuine interactions. Whether it’s celebrating a special occasion, catching up with friends, or relaxing after a long day, you can find a new kind of joy in drinking. So embrace the current moment, slow down and fully savour each sip.